THE PRETTY & SIMPLE
E-shop concept store based in Dubai
Created in 2014 and operated until 2017.
Created the entire brand identity, color palette, tone of voice and imagery.
Vintage fabrics & contemporary designs
Launched in 2010 in an aim to encourage local production in Lebanon and utilize vintage fabrics and dead stock textiles.
Fashion Event in Dubai
I was invited to partake in hosting a fashion event “Bahibak ya Loubnan” with Valleydez Boutique in Dubai. The aim was to promote young Lebanese designers and talents in the UAE.
Celeste featured in several Magazines:
ELLE Oriental – Nov 2011
Gossip Magazine – Dec 2011
Grazia Middle East – May 2012