SAKS FIFTH AVENUE
ENDLESS SUMMER
Using 20.000 little paper umbrellas, I recreated a coral reef to showcase the newest SS collections by Chloé, Etro, Sacai and Gucci.
Styling & Art Direction by Celine Atoui.










SAKS FIFTH AVENUE
FLIRTY PINKS
Playing with lights and reflective prisms with these iridescent blocks on the wall. Mannequins styled by me with Le Superbe, Marchesa, Jay Godefrey, Retrofete.
Styling & Art Direction by Celine Atoui.



TORY BURCH
SAKS FIFTH AVENUE
Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.
Styling & Art Direction by Celine Atoui.




SAKS FIFTH AVENUE
ICONIC BAGS
A window display focusing on timeless bags by Chloé, Alexander McQueen, Valentino & Loewe.
Styling & Graphism by Celine Atoui.

SAKS FIFTH AVENUE
ST JOHN
Geometric Graphics and Bold primary colors inspired me for this St John installation.
Styling & Art Direction by Celine Atoui.





SAKS FIFTH AVENUE
ST JOHN
Another St John installation for Spring/Summer, I imagined a setup in Marrakesh for this one.
Styling & Art Direction by Celine Atoui.





SAKS FIFTH AVENUE
SPRING FOCUS
Pastel and vibrant hues with different layers of transparency.




SAKS FIFTH AVENUE
ELIE TAHARI
Spring Summer collection focus on Elie Tahari with many shades of blues.
Styling & Art Direction by Celine Atoui.

INTERMIX
WINDOW DISPLAYS
Styling and outfitting for Intermix River Oaks, Spring/Summer 2022.

INTERMIX
WINDOW DISPLAYS
Styling and outfitting for Intermix River Oaks, Spring/Summer 2022.

INTERMIX
COMPLETE FLOOR SET & VISUAL MERCH
Styling and outfitting mannequins while following corporate guidelines, vendors, best-sellers, low-sellers, seasonal and trends.




INTERMIX
COMPLETE FLOOR SET & VISUAL MERCH
Merchandising items by zoning, destination, lifestyle and color schemes.




605 AT DEPECHEMODE
VISUAL MERCH & INSTALLS
Window displays, visual merchandising, zoning and events planning for 605 concept store.









605 AT DEPECHEMODE
THE LITTLE BLACK SOMETHING EVENT
Complete event planning and visual merchandising for event at 605 concept store.

605 AT DEPECHEMODE
NO ORDINARY GENTLEMEN EVENT
Complete event planning and visual merchandising for event at 605 concept store.

605 AT DEPECHEMODE
WINDOW DISPLAYS & INSTALLS
Various window display concepts and installations for 605 concept store.
