CELINE PROJECTS

multidisciplinary creative

SAKS FIFTH AVENUE

ENDLESS SUMMER

Using 20.000 little paper umbrellas, I recreated a coral reef to showcase the newest SS collections by Chloé, Etro, Sacai and Gucci.

Styling & Art Direction by Celine Atoui.

SAKS FIFTH AVENUE

FLIRTY PINKS

Playing with lights and reflective prisms with these iridescent blocks on the wall. Mannequins styled by me with Le Superbe, Marchesa, Jay Godefrey, Retrofete.

Styling & Art Direction by Celine Atoui.

TORY BURCH

SAKS FIFTH AVENUE

Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.

Styling & Art Direction by Celine Atoui.

SAKS FIFTH AVENUE

ICONIC BAGS

A window display focusing on timeless bags by Chloé, Alexander McQueen, Valentino & Loewe.

Styling & Graphism by Celine Atoui.

SAKS FIFTH AVENUE

ST JOHN

Geometric Graphics and Bold primary colors inspired me for this St John installation.

Styling & Art Direction by Celine Atoui.

SAKS FIFTH AVENUE

ST JOHN

Another St John installation for Spring/Summer, I imagined a setup in Marrakesh for this one.

Styling & Art Direction by Celine Atoui.

SAKS FIFTH AVENUE

SPRING FOCUS

Pastel and vibrant hues with different layers of transparency.

SAKS FIFTH AVENUE

ELIE TAHARI

Spring Summer collection focus on Elie Tahari with many shades of blues.

Styling & Art Direction by Celine Atoui.

INTERMIX

WINDOW DISPLAYS

Styling and outfitting for Intermix River Oaks, Spring/Summer 2022.

INTERMIX

WINDOW DISPLAYS

Styling and outfitting for Intermix River Oaks, Spring/Summer 2022.

INTERMIX

COMPLETE FLOOR SET & VISUAL MERCH

Styling and outfitting mannequins while following corporate guidelines, vendors, best-sellers, low-sellers, seasonal and trends.

INTERMIX

COMPLETE FLOOR SET & VISUAL MERCH

Merchandising items by zoning, destination, lifestyle and color schemes.

605 AT DEPECHEMODE

VISUAL MERCH & INSTALLS

Window displays, visual merchandising, zoning and events planning for 605 concept store.

605 AT DEPECHEMODE

THE LITTLE BLACK SOMETHING EVENT

Complete event planning and visual merchandising for event at 605 concept store.

605 AT DEPECHEMODE

NO ORDINARY GENTLEMEN EVENT

Complete event planning and visual merchandising for event at 605 concept store.

605 AT DEPECHEMODE

WINDOW DISPLAYS & INSTALLS

Various window display concepts and installations for 605 concept store.

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